PDF Ebook The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites, by Andy Maslen
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The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites, by Andy Maslen
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It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
- Sales Rank: #3037380 in Books
- Published on: 2010-01-31
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 6.50" w x 8.20" l, .69 pounds
- Binding: Paperback
- 224 pages
About the Author
Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organizations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Terrific Book Loaded with Great Ideas & Shortcuts
By Compay
I have developed several hundred websites over the last decade, but hadn't been bitten by the copywriting bug until a few years ago. I've purchased countless copywriting books from Amazon since, but this has easily become one of my favorites.
What separates this from other copywriting books is that Andy Maslen provides a variety of shortcuts to make the writing process much easier.
If your focus is on writing copy for sales letters, brochures, or even PowerPoint presentations, this book has you covered. Most of what I personally write is used for websites and emailed newsletters, and this book delivered plenty of new ideas for me to use.
Most books on writing copy stress the same techniques, but the Copywriting Sourcebook actually offers you starting points to help you create persuasive content that begs to be read. The first chapter on generating a great headline is worth its weight in gold, and I've been referencing it daily.
Other great chapters involve writing client case studies, and putting together powerful press releases. The author literally takes you step by step through the process of developing a case study that motivates potential customers, and leaves no stone unturned. My head was swimming with great ideas as I read his suggestions on exactly how to structure a press release. He not only lays out the framework, but shows you what goes on in the mind of journalists and editors as your release pops into their inbox.
I also appreciate the fact that the author is a funny guy, and his sometimes conversational style of writing makes this book a fun read.
There are plenty of books on copywriting that I've found useful, but this is the one that never leaves my desk. Not because it's some 800 page "Bible of Copywriting." But because it provides shortcuts that help me create better copy in less time. If you want to write more effective copy, while cutting down time and stress, definitely buy a copy of this book today.
4 of 4 people found the following review helpful.
Well written but lacks in-depth instruction
By Susanna Hutcheson
The author has done a good job of writing with a conversational tone. The editing is good and there are, gratefully, no misspellings like in so many books today. But the book is lightweight. It covers lots of types of copywriting and goes in-depth with none. It offers only very basic tips that would be useful for only the novice copywriter.
Having said that, I won't say it isn't a good book for the new copywriter. It likely is. Keep in mind, however, it's written for a British audience and what works for them doesn't always work in America. For example, he claims only one line should be used for the headline. Perhaps in the UK. In America, we've been known to use half a page! And get great results.
-- Susanna K. Hutcheson
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