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How to get a job in PR, by Sarah Stimson
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A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find it easier to find a job if you have a degree in PR? What practical skills will you need to progress?
This comprehensive guide to finding and keeping the job you want will answer these questions and much, much more; packed with invaluable information and insider observations, it includes:
How To Get A Job In PR is the essential communications industry primer, which no aspiring PR should do without.
10% of this book's royalties will be donated to the Taylor Bennett Foundation
http://www.taylorbennettfoundation.org/
“There has never been a more exciting time to work in public relations. This book is a must read guide to finding your first job. Sarah has helped countless people start out and develop their careers and now wants to help you.”
Stephen Waddington, European Digital & Social Media Director at Ketchum & CIPR President 2014
PR is on the up. While other industries shrank during the recession, PR grew, and grew strongly. Competition for that entry-level job is accordingly fierce -so if you want to break into PR, immerse yourself in this book. It’s an investment you’ll never regret.”
Francis Ingham, Director General, PRCA
- Sales Rank: #3837373 in Books
- Published on: 2013-11-25
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .54" w x 5.50" l, .62 pounds
- Binding: Paperback
- 216 pages
About the Author
Sarah Stimson has over 10 years of PR training, writing and recruitment experience. During that time she placed people in jobs both in PR agencies and in-house communications teams from entry level all the way up to the most senior roles. Most recently she has concentrated on helping graduates enter the PR profession in the UK and is currently the Course Director of the Taylor Bennett Foundation; a charity dedicated to improving diversity in the PR industry.
She lives in a small seaside town in north Essex, England.
Her blog can be found at www.stimsonsarah.com
Twitter: @GoooRooo
Most helpful customer reviews
1 of 1 people found the following review helpful.
Educational, detailed, realistic yet encouraging primer on getting a PR job
By S. VanSlette
- Sarah Stimson's description of the PR job market is realistic, but not unnecessarily frightening or harsh. On example: “Only top talent is making its way into the industry” but most hires are based upon merit—frank but encouraging.
- She offers helpful descriptions of the disciplines of PR and forms of PR that are good reviews for any student prepping for the job market.
- Overall, the book is an entertaining read, with the author’s humor liberally sprinkled throughout.
- Really helpful list of the various job titles that my students should be scanning for when they are searching for jobs. PR jobs notoriously fall under non-PR categories which makes it difficult to figure out which jobs are a good fit. Also good discussion of the in-house vs agency decision that students will have to consider.
- Some of the language is UK-specific (references to PRCA and CIPR, graduate schemes, and apprenticeship schemes, for example) but most of the book is generic enough to be helpful to PR students or job seekers in America, too.
- I was excited by the chapter entitled “Skills PR Employers Value.” My students and I both need to hear from PR professionals what they are looking for in a job candidate. This list of preferred skills is a guideline for me when I create my courses. This list of skills is what students can use as a checklist before graduation, making sure they feel confident in each area. And I happen to agree with her when she argues that “likability” is critical to success in a PR career. You really do have to be a good person in this field to be a success. However, I also agree that the number one “tangible skill” that PR students need to possess is writing skill. This is something I stress to my students every semester.
- The CV, cover letter, and job interview tips are very detailed, and I’m sure many students will be highlighting, underlining, and dog-earing those pages. Her thorough coverage of job interviews, in particular, was impressive.
- Equally as important is Chapter 16: How to Hunt for a Job. Stimson’s clear instructions will be appreciated by students.
- A chapter that I would probably not have thought to include, but I am so glad that Stimson did, was a chapter outlining how to network. Because once you reach a certain point in your career, networking becomes second nature, it’s not a skill I remember to teach my students. But it is a vital skill, and one that they don’t have a lot of practice doing. Her tips are helpful.
- Finally, I am glad she ends the book with information about what to do and what to expect once the students get their first PR job. This perspective will be enlightening as many students think their career planning ends once they get their first job. As Stimson explains, this is far from the truth, since it’s in those first few years of our career that we are faced with a whole new set of questions, challenges, and decisions that will shape the PR professional that we become.
- I received a free copy of this book in exchange for an honest review, and I do believe that this book will be useful to PR students, both American and British. Additionally, I found it enlightening to read as a professor of PR who is working to prepare my students to be PR professionals.
0 of 0 people found the following review helpful.
On the whole, pretty obvious career advice
By The Man in the Hathaway Shirt
Lots of obvious advice (don't misspell on your resume, research companies thoroughly first, arrive at the interview on time) and lots of yacking that talks around issues (for example, in the section on how to explain gaps in your resume she really doesn't say much, but takes a lot of space to say it). The book itself has typos (after warning you not to make any) and could basically have been a magazine article for high-schoolers: network, meet people, research companies, check your spelling and grammar, get up early the day of your interview and eat a good breakfast, make sure your clothes are clean. If you have to be told these things, you won't go far in your career.
0 of 0 people found the following review helpful.
A Public Relations Professional Generously Shares Information On Getting Hired In PR
By Stella Carrier
The Front of How To Get A Job In PR by Sarah Stimson contains written endorsements from Stephen Waddington and Francis Ingham. Stephen Waddington is the 2014 President of the Chartered Institute of Public Relations. Francis Ingham is Director General of the Public Relations Consultants Association. Chapter Two On What PR People Do, Chapter Fifteen on Can A Quirky Application Secure You A Job In PR? And Chapter Sixteen on How To Hunt For A Job are among the multiple topics covered in this book.
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